Gemma Spence
Opinion
12 October 2021
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With advances to the technology and logistics infrastructure across the world, companies now have the most practical ability to sell directly to consumers. PHD WorldWide's Gemma Spence outlines a few considerations that companies need to make to ensure they don’t cannibalise existing channels and undervalue the relationships that sustain the company.
Opinion
02 August 2020
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In today’s current climate, there’s no denying that e-commerce is big business. Online retail is exploding in penetration and basket size as shoppers are choosing or forced to be isolated.
